Mark Mills is the Chief Executive Officer of Innovative Marketing and Digital Communications. For more than 20 years Mark has provided marketing and communications services for world-class companies, such as Lehman Brothers, Bear Stearns, Alliance Bernstein and most recently Barclays, where he served as head of MarCom for the fixed income division. He is a graduate of Cornell University and began his Wall Street career at J.P. Morgan. His certification training in project management from the Project Management Institute has helped him in leading company-wide initiatives. A graduate of Columbia University's MFA in Creative Writing Program, Mark is also a published journalist, poet and adjunct English instructor. His publishing credits include the college textbook Crafting the Very Short Story (Pearson Education). Whether the MarCom engagement is about a product, service or executive, he believes all initiatives come down to telling a clear, concise and compelling story.